Senior UX Designer · Product Design Lead · 12+ Years

Senior UX for complex
products, systems, and teams.

I'm a Senior UX Designer and Product Design Leader with 12+ years across fintech, banking, federal healthcare, and enterprise platforms. I lead high-impact IC work, UX strategy, design systems, and cross-functional product alignment for organizations like Chase, Wells Fargo, Capital One, Thrivent, and VA.gov.

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Career Snapshot

Senior UX / Product Design IC · 12+ years

12+
Years in UX and product design
6
Enterprise design systems
28M+
Chase mobile payment customers
200M+
Monthly Wells Fargo public-site views
Senior UX Fintech UX Design Systems UX Leadership
UX experience at

Senior UX work across fintech, banking,
federal services, and enterprise systems.

JPMorgan Chase · Sr. UX Designer · 4 yrs 10 mos

Senior UX for Chase mobile payments used by 28M+ customers.

Led mobile UX for Bill Pay, Zelle, Transfers, Wires, and Chase for Business. Shipped 12+ digital payment products and helped build the reusable UX component foundation that improved consistency across a 60M+ digital customer ecosystem.

0→1 Products Mobile Payments Design Systems Zelle Business Banking
28M+
mobile payment customers
12+
payment products shipped across 3 apps
4.9 yrs
across Consumer and Business Banking

Senior UX leadership for complex product environments.

Enterprise UX & Design Systems

6 enterprise design systems built or strengthened. Component architecture, interaction standards, governance models, and reuse patterns for regulated, multi-product organizations.

UX Strategy & Product Roadmapping

Owned design roadmaps at Capital One and Credit One. I audit existing experiences, identify opportunity gaps, and translate business goals into prioritized UX initiatives instead of disconnected feature requests.

UX Leadership, Research & Alignment

Led agile design teams, UX research, agency collaboration, design critiques, and executive alignment with Product, Engineering, Data, Content, Legal, and Compliance partners.

Principles behind every engagement and decision.

"Speed comes from clarity, not urgency."

Strong UX leadership clarifies the problem before the team starts producing screens. I make upstream decisions explicit so downstream execution does not stall.

"The teams that move well don't skip framing."

Most delivery problems are definition problems. I align teams on the customer need, product goal, and decision criteria before the work gets expensive.

"Decisions, not deliverables, move products forward."

A Figma file does not ship. A decision does. My UX work is structured to reduce ambiguity, speed alignment, and move product teams forward.

"Good system design makes the correct path obvious."

When the UX system is right, designers, engineers, and PMs make better decisions by default. Constraint becomes leverage.

Let's Build Something

Design leadership for products that need to ship right.

Consulting · Embedded Design · Systems Architecture · Product Strategy

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JPMorgan Chase · Sr. UX Designer · 2016–2020

Senior UX for Chase mobile payments, supporting 28M+ customers inside a 60M+ digital ecosystem.

Bill Pay, Transfers, Wires, and Zelle needed a stronger shared UX and component foundation. As Sr. UX Designer and Mobile UX Lead, I helped unify payment patterns across product teams, improving consistency, handoff speed, and reuse at enterprise scale.

Role

Sr. UX Designer

Tenure

4 yrs 10 mos

Products

12+ launched

Platform

iOS · Android

Scope

Consumer & Business Banking

Customers

28M+ reached

Context

Chase Mobile was scaling faster than its design foundation could support.

Chase's mobile app is one of the most-used financial apps in the US. As product teams scaled independently across Payments, Transfers, and Zelle, each team accumulated its own design patterns. Visually the app held together. Structurally it was fracturing.

Components were duplicated across codebases. Design decisions were being re-litigated at every team boundary. Engineering effort was being spent maintaining inconsistencies rather than shipping value.

Problem

12 teams making independent component decisions at enterprise scale is a systems problem, not a design problem.

Without a shared component foundation, each product team was making local decisions with global consequences. A button interaction in Payments did not match Transfers. A list component in Zelle was architecturally incompatible with its peer flows.

This was not a visual inconsistency problem. It was a decision-making overhead problem. Every design review relitigated the same foundational choices, and every engineering handoff surfaced new inconsistencies.

The real cost was not inconsistency. It was the decision overhead that inconsistency created and the pace it killed.

My Role

I owned system design, cross-team alignment, and adoption strategy.

I was the lead designer responsible for scoping, designing, and driving adoption of the mobile component library. Not just building components but building the case for shared infrastructure across teams with strong autonomy and competing priorities.

I worked directly with engineering leads to define the component API surface. I partnered with PMs across 12+ teams to identify adoption entry points. I facilitated the governance model that allowed teams to contribute without fragmenting the system.

Constraints

Every decision had to work inside Chase's regulated, legacy-adjacent environment.

This was not a greenfield project. The system had to accommodate legacy infrastructure without breaking existing surfaces, meet regulatory and accessibility requirements baked into financial product interactions, handle cross-team dependencies where a single component change affects 12+ surfaces simultaneously, and maintain platform parity across iOS and Android without lowest-common-denominator design.

Key Decisions

Three decisions that defined how the system succeeded.

Decision 01

Scope to the atomic layer first. Resist the urge to build templates.

Early pressure pushed toward full-screen templates for common flows. I held the line on starting atomic: typography, color, spacing, form controls, interactive states. Building the foundation correctly meant the layer above would compose naturally. Starting at templates would have locked us into product-specific assumptions before understanding the invariants.

Decision 02

Define a contribution model before the system had critical mass.

A library without governance becomes a collection of one-offs. Before teams were fully onboarded, I worked with engineering and design leads to define what "contributed" meant: what required central review, what teams could extend locally, and what was locked. This prevented the entropy that kills most shared systems at scale.

Decision 03

Treat adoption as a product problem, not a communication problem.

Teams do not adopt shared systems because they are told to. They adopt when switching costs less than building locally. I worked with engineering to reduce the integration cost of each component to near-zero. Adoption followed the path of least resistance, not mandate.

System Thinking

The architecture had to scale without requiring central coordination for every decision.

The component system was structured across three tiers: a locked foundation layer (tokens, primitives), a governed shared layer (core interactive components), and a team-extensible layer (product-specific compositions). Teams had meaningful autonomy at the composition level without being able to break the foundation.

Payments, Transfers, and Zelle shared a common interaction vocabulary for core flows while retaining distinct product contexts at the flow level. The system was connective tissue, not the product.

A good design system makes the right decision invisible. Designers stop debating the button and start debating the product.

Reusable patterns were documented with explicit rationale, not just usage guidelines. Each component spec included: what problem it solves, what it intentionally does not solve, and what edge cases require escalation.

Outcome

The system became the default, not the mandate.

12+
product teams on a shared foundation
3x
reduction in design-to-dev handoff cycles
60M+
users on the unified experience

The Zelle integration, one of the highest-visibility surface areas, was completed on the component foundation with no custom components required. That was the clearest signal the system was working.

Reflection

What I'd change.

The contribution model worked, but it took longer to socialize than it should have. In hindsight, I would have pulled engineering leadership into the governance design process earlier rather than presenting it for ratification. Co-authorship creates stickier buy-in than sign-off.

I would also have instrumented the system adoption earlier. Starting that visibility at launch would have let us iterate faster on low-adoption components.

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Consulting · Embedded Design · Systems Architecture · Product Strategy

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Capital One · UX Design Manager · 2022–2024

Unified a fragmented Dining & Entertainment ecosystem across 3 platforms and 3 external partners.

Capital One's Dining and Entertainment experience spanned desktop, mobile web, and app, built across multiple vendors with no unified design vision. I came in as the design leader, brought structure to a fragmented ecosystem, and drove the product to its best results year-to-date.

Role

UX Design Manager

Tenure

1 yr 10 mos

Platforms

Desktop · Mobile Web · App

Partners

Kunai · SevenRooms · Vivid Seats

Team

Premium Design Studio

Outcome

Best results year-to-date

Context

Capital One Dining & Entertainment was a high-stakes product with a fragmented foundation.

Capital One's Dining and Entertainment portfolio including the Signature Collection, Search, special dining events, and cardholder perks represented one of the most visible differentiators for premium cardholders. The experience spanned desktop, mobile web, and the mobile app, with external vendors Kunai, SevenRooms, and Vivid Seats all contributing to the product surface.

The business had significant investment in this space. The design foundation had not kept pace. Multiple teams moving independently had created a product that looked like it was built by different organizations, because it was.

Problem

Multiple vendors, shifting priorities, and no unified vision. The experience showed it.

The challenge was structural: different design approaches across partners, variations in experience quality across devices, multiple stakeholders with competing priorities, and no shared long-term experience direction.

The product needed a design leader who could unify strategy across partners, guide execution, and deliver quality across all platforms simultaneously.

Aligning business goals with UX clarity was itself a challenge. Design had been treated as a delivery function, not a strategic one. Changing that dynamic required earning trust with directors and VPs before it could drive decisions at the product level.

My Role

I owned the full Dining & Entertainment design strategy and the alignment that made it executable.

As UX Design Manager, I led all design strategy for the Dining and Entertainment roadmap. That meant owning the end-to-end customer experience across all surfaces, leading design reviews with clear problem statements and JTBD alignment, and ensuring consistency across every partner contribution.

I presented directly to directors and VPs to secure alignment on direction, facilitated structured communication across teams to maintain delivery momentum, and mentored junior designers while onboarding new agency partners.

Key Decisions

Three decisions that changed how design operated within this product.

Decision 01

Anchor every design review to a clear problem statement and JTBD framework, not aesthetics.

Design reviews had been running without shared criteria. I restructured reviews around explicit problem statements, design principles, and Jobs-to-be-Done alignment. This gave every partner team a consistent bar to design against and shifted feedback from subjective to structural. Partner quality improved. Review cycles shortened.

Decision 02

Connect every design decision explicitly to a business goal or customer outcome.

Design had been delivering artifacts. I shifted the output to decisions. Every proposal came with a business rationale, not just a visual recommendation. This repositioned design from a delivery function to a strategic one, and gave me the language to present to VPs and directors in terms they acted on.

Decision 03

Hold the long-term vision while shipping near-term, and be explicit about the tradeoff.

I kept a documented long-term experience vision alive throughout. When near-term decisions deviated from it, I named the tradeoff explicitly rather than letting it slip quietly. Teams that know the tradeoff can make it consciously. Teams that do not just accumulate debt.

Work Delivered

9 product launches. 3 platforms. 3 external partners. One consistent experience direction.

Search & Discovery

Search optimization and Special Dining Events including Jose Andres partnerships, Miami Eat, and NYC Eat.

Led design strategy and cross-platform execution for the dining search experience and a series of high-visibility special event experiences. Coordinated partner contributions and ensured experience consistency across desktop, mobile web, and app surfaces.

Onboarding & Engagement

Revitalized onboarding, Animated intro to Dining, Points conversion, and Special Dining Perks.

Drove the redesign of the cardholder onboarding experience to increase activation and engagement with Dining benefits. Connected the animated intro and points conversion experience to measurable cardholder engagement goals.

Signature Collection

End-to-end design strategy for Capital One's premium dining tier.

Owned the Signature Collection experience, Capital One's highest-tier dining benefit. Coordinated with SevenRooms on reservation infrastructure and ensured the premium product tier read as premium across every customer touchpoint.

Outcome

Best results year-to-date. Design repositioned as a strategic driver.

9+
product experiences launched across 3 platforms
3
external partners aligned to one design standard
#1
best results year-to-date for Dining & Entertainment

Dining and Entertainment achieved its best results year-to-date during my tenure. Stakeholder trust increased across partner teams. Customer journeys became measurably more consistent across digital surfaces. The influence of design within the Premium Design Studio was elevated.

Reflection

What this engagement proved about design leadership in matrixed organizations.

Capital One is the clearest example in my career of what design leadership actually means in a large, matrixed organization. It is not about the quality of the pixels. It is about your ability to align people who have different incentives, different timelines, and different definitions of success around a shared direction.

If I did it again, I would have formalized the long-term vision document earlier and socialized it more broadly across partner teams. Co-creation of the vision would have compressed the time it took to build alignment.

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Consulting · Embedded Design · Systems Architecture · Product Strategy

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Wells Fargo · Sr. UX Designer · 2015–2016

Led IxD across a public platform reaching 200M unique views while rebuilding it from the ground up.

Wells Fargo's public site was mid-migration from a legacy CMS to a modern platform, and simultaneously being mobilized for the first time at scale. I led interaction design across the PSO team, setting standards, building components, and shipping across Home Lending, Investments, Private Bank, Merchant Services, and more.

Role

Sr. UX Designer, IxD Lead

Team

PSO Interaction Team

Platform

wellsfargo.com (Public)

Scope

CMS Migration · Mobilization

Reach

200M unique views/month

Projects

6+ concurrent workstreams

Context

A platform serving 200M monthly visitors in the middle of a full infrastructure rebuild.

Wells Fargo's public site was one of the highest-traffic financial platforms in the country. In 2015, it was simultaneously undergoing two massive shifts: a CMS migration from Documentum to SDL Tridion, and a site-wide mobilization initiative to bring hundreds of pages up to modern device standards for the first time.

Neither effort was small. Neither could wait for the other. Both required consistent interaction design leadership across multiple product lines, business units, and delivery timelines, all running in parallel.

Problem

Scale and speed in conflict. Hundreds of pages, multiple product lines, no shared mobile standard.

The challenge was maintaining design consistency and interaction quality across Home Lending, Investments, Retirement, Private Banking, Merchant Services, and Business Deposits, all moving on different timelines, with different stakeholder groups, budgets ranging from $250K to $499K+ per initiative.

The work was not about designing a feature. It was about setting the standard that hundreds of pages and a full platform migration would follow.

Without a consistent IxD voice leading across these workstreams, the mobilization effort risked producing a fragmented experience: desktop patterns force-fitted to mobile, inconsistent components, and a CMS that could not scale content authoring efficiently.

My Role

I led the PSO Interaction Design team, setting standards, building components, and advising across every major initiative.

My role spanned three distinct responsibilities running concurrently: delivering production-ready wireframes in Omnigraffle and iRise for active projects, consulting on mobile-first strategy and component architecture for future-scope work, and leading the IxD standard that the broader team and content authors followed when enabling pages post-migration.

I collaborated directly with producers, IA leads, analytics, and business stakeholders, presenting design solutions, securing approvals, and keeping multiple workstreams moving inside tight sprint cycles and enterprise governance constraints.

Key Decisions

Two decisions that kept six concurrent workstreams consistent.

Decision 01

Lead with mobile-first consultation before production, not after.

On several initiatives I established a consultative mobile strategy phase before wireframes were produced. This prevented the most common failure pattern in large-scale mobilization: designing for desktop and retrofitting for mobile. Setting mobile constraints early reduced rework significantly across 500+ pages of Home Lending content alone.

Decision 02

Build CMS components to enable content authors, not to require IxD on every page.

Rather than designing individual pages, I focused on creating the right CMS components in SDL Tridion that content authors could activate themselves. On Home Lending alone, this meant designing 5 custom mobilized components so that once shipped, hundreds of pages could be enabled without requiring designer intervention on each one.

Selected Work

Six concurrent initiatives. One consistent IxD standard.

Home Lending · Mobile Enablement

500+ pages mobilized. 5 custom CMS components built.

Designed and delivered 5 mobile-enabled components for the Tridion CMS, including standard and targeted versions of the marquee container. Consulted on mobile-first strategy across Home Mortgage and Home Equity pages.

CMS Migration · Documentum to SDL Tridion

Platform-level IxD consulting for the full public site rebuild.

Provided interaction design consultation and mobile strategy for Wells Fargo's full CMS migration. Delivered mockups of mobilized components and page types to guide future-scope design decisions as the migration progressed.

Investments & Retirement · Public Site Enhancements

Mobilized 56 pages. 10 mobile wireframes delivered.

Led mobile enablement for 30 Investing pages and 26 Retirement pages. Produced 10 mobile wireframes, advised on IA, and recommended URL and vanity URL strategy for the enhanced public site experience.

Private Bank · Smartphone Mobilization

~100 pages. Mobile optimization for Insights, video, and audio.

Led IxD for mobilization of The Private Bank and WMIC integrated site including custom homepage masthead optimization and mobile treatment for Insights articles, video, and audio components.

Outcome

Platform-scale delivery with IxD leadership at every level.

200M
unique monthly views on the platform I led IxD across
500+
pages mobilized across Home Lending alone
6+
concurrent business lines delivered simultaneously

The CMS component model held. Content authors could enable mobile pages without designer intervention once the component system was in place. Projects delivered on-budget across initiative sizes from $250K to $499K+.

Reflection

What this work taught me about leading at platform scale.

Wells Fargo was the first time I operated at true platform scale, not one product but a system of products all dependent on shared infrastructure decisions. The lesson I carried forward: the highest-leverage design work at scale is not on the screen. It is on the system the screen is built from.

If I did it again, I would have pushed earlier for a shared mobile component library before workstreams diverged rather than establishing standards reactively as each initiative kicked off.

Work With Us

Ready to bring this kind of thinking to your product?

Consulting · Embedded Design · Systems Architecture · Product Strategy

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COA Solutions · UX Design & Research Lead · 2025–2026

Led UX and research for VA.gov, the VA Health Benefits app, and AI-driven NCA workflows.

Case study in progress. Covers human-centered, accessible digital services for Veterans including AI-driven burial scheduling and eligibility workflows under federal constraints.

Focus

VA.gov · Health Benefits · NCA

Type

Federal Digital Services

Methods

UX Research · AI UX · Accessibility

Environment

Regulated · Federal

Thrivent · Senior UX Designer · Financial Services

Senior UX for advisor planning workflows and Salesforce-powered financial experiences.

Case study in progress. Covers enterprise financial planning UX supporting advisors, members, research, feature delivery, and design system alignment across complex product workflows.

Focus

Advisor Tools · Planning UX

Type

Enterprise B2B2C

Stack

Salesforce · Design Systems

Status

In progress